Using this brand equity, they can almost ensure their next game will be a success, even if they charge a pretty penny for it.Īdvertisers can learn from this example.
However, Team Salvato, which created Doki Doki Literature Club, has built up a significant brand name for themselves. This sounds like a wasted opportunity to make a sale right? In fact, the only thing players can buy is a fan package with extra artwork and the soundtrack. While Undertale has certainly made a lot of money, Doki Doki Literature Club is a free game. For example, Whirlpool was able to subvert audience's expectations by deploying a VR experience that turned going to the laundromat into a nightmarish experience.įocus on building long term brand equity, not just short term sales This ability to subvert audience expectations can improve more traditional communication tools, such as advertising. The game later subverts that expectation by showing players that they can play without killing any monsters, and that their actions have real consequences on the game. In Undertale, likewise, the player believes the game is a traditional RPG where they need to "kill monsters" to level up. The game also begins to explore mental health in an interesting and realistic manner. However, the game quickly subverts this theme by causing the characters to go insane and throws in strange glitches into the game play to disorientate the player. I'll try to keep spoilers to a minimum but here's the gist.ĭoki Doki Literature Club starts off as basic romance game where a character joins a literature club at his school and can grow closer to one of the three female characters. Advertisers can learn key lessons from these games to craft better "stories" for their audiences.īoth Doki Doki Literature Club and Undertale subvert audience expectations in key ways. These games had to be doing something right to be successful in that crowded marketplace, especially games as niche as the anime-style visual novel Doki Doki Literature Club and the NES style Undertale. For context, developers released 7,672 games on Steam during 2017 alone. These games have been downloaded by millions on Steam, a computer gaming marketplace. Those in the gaming community may have heard of several indie game hits such as Doki Doki Literature Club and Undertale.
0 kommentar(er)
